So you are a businessman. You probably send out hundreds or thousands of letters a day. Many of these may be promotional mailers. When sending out these letters or mailers, what most people do is shove it into an envelope and stamp or type the receivers and senders address and then forget about it. But the same letter if received in an attractive envelope can add a new dimension to your marketing. Having gone to the effort of having the brochures printed? Why not go the extra step and have special envelopes designed for them? Ask the help of printing services as they have innovative technology to make you envelope looks great.
The First Impression
The envelope is the first thing the client sees! It is therefore important to create a lasting impression via the envelope thus, consulting Commercial printers Sydney will help you achieve your goal. In these days of cut throat competition through marketing, when people receive a letter, they are likely to open it only if it contains something important or useful to them.
Envelopes containing promotional material are often tossed aside without a second glance. Recipients can be encouraged to open envelopes by having them especially designed to attract the attention of potential customers. If the cover is attractive, the curiosity is aroused and the recipient will be tempted to open it.
A plain envelope with no logo or design can be more attractive than one especially printed for your purpose, simply because the material used is attractive. Business card printing is using good materials as they want to give the impression that this is not just any sales gimmick but that they actually care about the customers’ taste.