Popular e-commerce websites promote transparent trading and aim to build on customer trust. Your site should not conceal any additional charges and all costs related to packing, processing, shipping, taxes etc must be mentioned clearly and in bold so that customer are never mislead. Hidden charges not only confuse customers, they mar your company’s image and project you as a shady dealer.
It will help customers if the transaction process is clearly mentioned step-wise in each page or segment. No matter which page the customer is viewing, s/he should also know how to access the cart, make payment or check out correctly.
The customer should not have any trouble in locating the appropriate icons at appropriate times. The very first pages of each section should clearly mention your promo offers, hottest items, seasonal sales or any other information that is sure to get the customer attracted.
All the vital information should be highlighted in a clear and concise manner without compromising on the performance or aesthetic appeal of the site. Shopping on your website should be a delight and not a frustrating experience.
In this age of online scams and frauds, you must select a dependable payment gateway for your site. Web designers know the risks of online transactions and they use only the latest and most secured encryption process. This way you can ensure that your customers can do business with you in confidence and visit your online store regularly.